BRAND VALUEIS CREATEDBY EXPERIENCE
Art helps us to better understand contemporary man. It’s a source of innovative solutions. Thanks to the role of art in business; both products and services become more universal and closer to the modern user. In CU ART we create brands; legends in which consumers place a living part.
STRATEGY
CU ART is a new perspective for those who are on the lookout for things that can give them a competitive advantage.
We think in a broader way about the communication which can create a unique strategy for business.
Indeed, it is real experience (Brand Experience) which creates timeless brand values. Using art translates into business success for our clients.
WE FIND INSPIRATIONIN THE UNIVERSAL VALUES OF ART.
FOR BUSINESS
THE VALUES OF ART ARE TRANSFERRED ONTO THEIR BRANDSREVITALISING THE STRATEGIC PATHS CHOSEN BY COMPANIES
WE BUILD UNIQUE BRAND IMAGES
WE CREATE NEW PRODUCTS AND SERVICES
WE WORK ON JOINT VALUES FOR THE MANAGEMENT GROUP – INTEGRATING TEAMS
WE DEVELOP THE LEADERSHIP AND TEAM VALUES OF THE MANAGEMENT GROUP
WE CREATE COMPANY VALUES AND THEN INTEGRATE THEM WITH THE ATTITUDES OF THE STAFF
WE BUILD ENGAGEMENT, STRENGTHEN CREATIVE THINKING
WE CONVINCE PEOPLE ON THE NEED FOR CHANGE AND THE BREAK DOWN OF RIGIDITY
WE CREATE UNIQUE EMPLOYEE AND CLIENT EXPERIENCES
ART CREATES A FRIENDLYAND INNOVATIVE WORK ENVIRONMENT
PRODUCTS
TIME TO DISCOVER A NEW GENERATION OF CUSTOMERSBUILDING THE WORLD OF THE BRAND
Creating Brand Experience, Client Experience and Art Product Placement, Employer/Candidate Experience, recruitment campaigns
LEADERSHIP
Integrating management teams and staff, creating innovative attitudes
DEVELOPMENT
Workshops in Design Thinking – building creativity in business, motivational art tours, self-improvement, creating unique development paths
VIP
Events and tailor-made meetings, e.g. Warsaw Gallery Weekend, the ART Basel Art Fair and the Venice Biennale
CSR ACTIVITIES
Employer Experience Programs, art exhibitions, educational events, guiding
ORGANISATIONAL CULTURE
Initiating changes in organizational culture, building commitment, raising motivation and loyalty
RECORD OF COMPANY VALUES
Creating the company values, shaping attitudes and behaviors of people, credibility of a record of values
PUBLICATIONS
Company publishing, annual reports, corporate magazines, informational materials, intranet
CU ART COLLECTION
Art work loans together with event programs, arrangement of work space, consultancy on how to build an art collection
CU ART
Art is a transformative experience. It’s presence in our lives and our surroundings is a positive value.
We own a collection of modern art, made up of sample works of world class artists such as: Marina Abramović, Jasper Johns and Zbigniew Libera. The collection can be a change catalyst for business if used in the following areas:
– Office interior
– Company events
– Employee Training
– Advertising campaigns
INTEREST – CHANGE – DECISION
CU ART TEAM
PAWEŁKOWALEWSKI
Artist